Mar 18, 2021The Coffee Marketing Pyramid: An Industry Framework | Coffee Marketing SchoolThis article first appeared in the Coffee Marketing School newsletter. Coffee businesses sell similar products, operate in similar ways, and provide similar customer experiences. The standard marketing advice that works for other industries doesn’t work for us. The usual tactics, unfruitful. My role as a former coffee shop manager included…Coffee8 min readCoffee8 min read
Sep 2, 2019Food Copywriting Is More Than Food Writing (7 Skills To Look For)I can’t tell you how many times I’ve gotten an email that says this… We’re looking for a food copywriter who can write descriptions that make our food sound amazing. Yes — you need your food products to sound delicious. The more mouthwatering, the more likely the reader will say…Copywriting7 min readCopywriting7 min read
Feb 21, 2019I Analyzed 18 Meal Kit Delivery Websites. Here’s What I FoundIf you’ve ever thought “all meal kit companies sound the same”, you’re going to want to read this. The meal kit delivery space is in trouble. If you’ve wandered to a few meal kit websites, you’ve no doubt come to the same conclusion I did months ago… Meal kit companies…Startup10 min readStartup10 min read
Oct 23, 2018Meet The 3 Startups Leading The Specialty Instant Coffee RevolutionWhen Peet’s Coffee (JAB Holdings) dished out an estimated $100 million to acquire Intelligentsia Coffee & Tea back in 2015 after snatching up Stumptown as well, it was the proof of a trend we had anxiously anticipated — and feared: the mainstream-ification of specialty coffee. …Coffee4 min readCoffee4 min read
